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Public Relations Consultants Association of India (PRCAI) is a trade organization that represents India’s Public Relations’ consultancy sector. It is the summit body for official communications and public relations practices in India. It was formed in October 2001 to grow, represent and support India’s public relations consultancy sector in international practices. It also provides a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body.〔(PRCAI elects new mancom | MxM India )〕 It is internationally recognized organization which offers official membership to all PR practitioners which abide by the basic criteria devised by the association.〔(Global Public Relations: Spanning Borders, Spanning Cultures ) By Alan R. Freitag, Ashli Quesinberry, Routledge, 22-Dec-2008〕 ==Mission== The Mission of PRCAI is to consistently establish benchmarking standards, knowledge, ethics and expertise and to encourage and promote the progression of Public relations Industry in India, while endorsing the effectiveness of professional and ethical services.〔(Global Marketing Management, Keegan Warren J, Pearson Education India, 7th edition 2011 )〕 The PRCAI has a strong North, South, East and West regional network which has a solemn commitment to provide uniform development and support PR practitioners from all over India. The founder member of PRCAI include experienced professionals from the below listed agencies- * Corporate Voice | Weber Shandwick * Genesis BursonMarsteller * Hanmer MSL * Text 100 * Good Relations India * Ogilvy PR * 20:20 Media (now 20:20 MSL)〔(Public Relations Consultants Association of India | Mission Statement )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Public Relations Consultants Association of India」の詳細全文を読む スポンサード リンク
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